of purchasing decisions are made at the point of sale(this varies according to sector of activity)
The point of sale is the primary media, being best placed to represent the store's product offer as well as the retail chain itself. Acknowledged for both its promotional and informative qualities, its proximity to the customer and in particular its strategic potential make it a powerful incentive to consumption.
Confronted with the diversity of trends and consumption patterns, retailers have had to update their message and selling points. POS communication media is particularly appropriate for this purpose. It enables a real strategy to be created for the product offer and retailer directly at the point of purchase, by interacting with the customer and his/her own consumption patterns.
