Differentiation strategies can only be developed by taking into account the vital importance of improving quality in the front office. Selecting and using suitable tools adds a decisive advantage.
The Cross-selling technique applied to a 'mortar' business results in a vital need for support for the consumer, through tailored product information and/or communication at the point of sale.

Having the right support and the right tool enables you to react more quickly to the competition, just as if you were out in the field, everywhere at once.
"By becoming more hyper-reactive, the retailer can create and deploy dynamic sales and retail strategies, and even develop new consumer codes."
"In addition to digitization, the hyper-reactivity of the retailer and the points of sale represents a key challenge for tomorrow's POS landscape." The Salamander c.soft team
This is a fundamental rule of merchandising. With our solution, that integrates your charter models, it becomes possible to ensure the conformity of the product offer, the promotional offers, the bar codes, and the retail and brand identities; in the most appropriate format and in record time !
A user administration module enables several users to work in collaboration from their points of sale through the application of access rights which are specific to their responsibilities and the store's organization.
Users are only authorized to print products corresponding to their own specific POS advertising media, thus avoiding the risk of error while ensuring quality output !